About Pastella
From Italy to Your Table
Our Story
From the fertile lands of Italy and its proud farmers comes our selection of exceptional products: golden durum wheat, fresh tomatoes, world-renowned olive oil, aged balsamic vinegar, and rich pesto sauce. We believe every product carries a part of Italy’s soul, offering you a unique experience that brings your family closer to the authentic flavors of Italian cuisine.
Our Team
We take pride in having a fully integrated team of over 100 professionals, including 76 sales experts. This team is the cornerstone of our success in building strong relationships and trust with our clients and partners.
Mr. Ali bin Abdullah Harraz
CEO – Chief Executive Officer
Mr. Yasser Youssef Gamal
CCO – Chief Commercial Officer
Mr. Tarek Abdulrahman
CFO – Chief Financial Officer
Our Mission
At Pastella, our mission is to deliver high-quality food products to Saudi and Gulf consumers through a strong distribution network and extensive expertise, ensuring fresh and healthy products reach every home, store, and restaurant. We are committed to being the bridge that brings the beauty of Italian flavors into your kitchen, turning every dining experience into a moment of joy and pride.
Our Vision for the Future
Our vision goes beyond distribution — we aspire to become pioneers in producing our own private-label food products. We are committed to offering 100% natural and healthy options, free from chemical additives, crafted with carefully selected ingredients of distinguished Italian quality. Our goal is to deliver products that enhance consumer health and bring genuine value to every meal.
Our Values
- Commitment to High Quality
- Building Trust with Our Clients and Partners
- Providing Healthy and Natural Products
- Bringing the Italian Kitchen Experience to Every Home